To ally or not to ally? : an exploratory study of participation options in complementary product strategy : commentary

Author(s)

• Sengupta, Sanjit
• Bucklin, Louis P.
• Marketing Science Institute

Bibliographic Information

To ally or not to ally? : an exploratory study of participation options in complementary product strategy : commentary

Sanjit Sengupta and Louis P. Bucklin

（Report / Marketing Science Institute, no. 94-117）

Marketing Science Institute, c1994

Note

Bibliography: p. 23-24

• NCID: BA28174533
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 24 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951