Marketing communications strategies today and tomorrow : intergration, allocation, and interactive technologies : conference summary : Royal Sonesta Hotel, MA, March 24-25, 1994

Author(s)

• Faure, Corinne
• Klein, Lisa
• Marketing Science Institute

Bibliographic Information

Marketing communications strategies today and tomorrow : intergration, allocation, and interactive technologies : conference summary : Royal Sonesta Hotel, MA, March 24-25, 1994

prepared by Corinne Faure, Lisa Klein

（Report / Marketing Science Institute, no. 94-109）

Marketing Science Institute, c1994

Details

• NCID: BA28174850
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 52 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951