Market oriented isn't enough : build a learning organization : commentary

Author(s)

• Narver, John C.
• Slater, Stanley F.
• Marketing Science Institute

Bibliographic Information

Market oriented isn't enough : build a learning organization : commentary

Stanley F. Slater and John C. Narver

（Report / Marketing Science Institute, no. 94-103）

Marketing Science Institute, c1994

Note

Bibliography: p. 25-30

Details

• NCID: BA28176142
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 30 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951