CRISP : Customer response-based iterative segmentation procedures for response modeling in direct marketing : technical working paper

著者

• DeSarbo, Wayne S.
• Ramaswamy, Venkatram
• Marketing Science Institute

書誌事項

CRISP : Customer response-based iterative segmentation procedures for response modeling in direct marketing : technical working paper

Wayne S. DeSarbo and Venkatram Ramaswamy

（Report / Marketing Science Institute, no. 94-102）

Marketing Science Institute, c1994

注記

Bibliography: p. 26-27

詳細情報

• NII書誌ID(NCID): BA28176233
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: 27 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951