Advertising

Author(s)

• Wright, John Sherman

Bibliographic Information

Advertising

John S. Wright ... [et al.]

（McGraw-Hill series in marketing）

McGraw-Hill, c1977

4th ed

Note

Includes bibliographies and index

遡及データをもとにした流用入力

• NCID: BA2818936X
• ISBN:
  • 0070720673
• LCCN: 76043997
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiii, 769 p.
• Size: 24 cm
• Classification:
  • LCC : HF5823
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising
• Parent Bibliography ID:
  • BA0093810X