New and improved : the story of mass marketing in America

著者

• Tedlow, Richard S.

書誌事項

New and improved : the story of mass marketing in America

Richard S. Tedlow

Harvard Business School Press, c1996

注記

Previously published: New York : Basic Books, 1990

Includes bibliographical references (p. [443]-468) and index

詳細情報

• NII書誌ID(NCID): BA28247433
• ISBN:
  • 0875846726
• LCCN: 95042640
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, Mass
• ページ数/冊数: xxx, 483 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.1
  • DC20 : 381/.0973
• 件名:
  • LCSH : Marketing -- United States -- History
  • LCSH : Marketing -- United States -- Case studies