Relentless : the Japanese way of marketing
著者
書誌事項
Relentless : the Japanese way of marketing
HarperBusiness, c1996
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注記
Bibliography: p. 181-185
Includes index
内容説明・目次
内容説明
This illuminating look at how the Japanese target, invade, and conquer new markets abroad is an essential resource for any business professional who completes anywhere against Japanese. Johanssen and Nonaka, both leading experts on Japanese business with access to the country's major firms, draw fascinating comparisons between Western and Eastern marketing goals, strategies, techniques, and underlying beliefs. Line drawings. Graphs.
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