An examination of the impact of positioning and sex-role identity on market response for financial services

Author(s)

    • Jaffe, Lynn J.

Bibliographic Information

An examination of the impact of positioning and sex-role identity on market response for financial services

Lynn J. Jaffe

UMI Dissertation Information Service, c1989

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Note

Bibliography: p. 216-226

Thesis (Ph.D.)--Boston University, 1989

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Details

  • NCID
    BA28404473
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Ann Arbor, Mich.
  • Pages/Volumes
    ix, 228 p.
  • Size
    22 cm
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