An examination of the impact of positioning and sex-role identity on market response for financial services

著者

• Jaffe, Lynn J.

書誌事項

An examination of the impact of positioning and sex-role identity on market response for financial services

Lynn J. Jaffe

UMI Dissertation Information Service, c1989

注記

Bibliography: p. 216-226

Thesis (Ph.D.)--Boston University, 1989

Photocopy

詳細情報

• NII書誌ID(NCID): BA28404473
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Ann Arbor, Mich.
• ページ数/冊数: ix, 228 p.
• 大きさ: 22 cm