Consumer behaviour : selected readings
著者
書誌事項
Consumer behaviour : selected readings
（Penguin modern management readings）（Penguin education, X183）
Penguin Books, [1971]
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注記
Bibliography: p. 371-372
遡及データをもとにした流用入力
収録内容
- Regularities of behaviour / by A.S.C. Ehrenberg
- Brand-loyalty / by G.H. Brown
- Socio-economic factors / by R.E. Frank
- Market segmentation / by D. Yankelovich
- Mass-media / by J.M. Agostini
- Some coherent patterns / by A.S.C. Ehrenberg
- Indirect measurement / by M. Haire
- Brand images / by T. Joyce
- Motivation / by W. Alderson
- Advertising / by T. Joyce
- The analysis of demand / by F.G. Pyatt
- The growth of ownership / by B.A. Brown, S.F. Buck and F.G. Pyatt
- A dynamic theory / by R. Stone and D.A. Rowe
- Attitudes and expectations / by G. Katona
- A review / by R. Ferber
- Aggregated time-series / by R. Stone, J.A.C. Brown and D.A. Rowe
- Disaggregated demand / by A.S. Goldberger and M.L. Lee
- Goods aren't goods / by K.J. Lancaster
