Forming perceptions of overall quality in consumer products : a process of quality element integration : working paper

Author(s)

• Silverman, Steven N.
• Grover, Fajiv
• Marketing Science Institute

Bibliographic Information

Forming perceptions of overall quality in consumer products : a process of quality element integration : working paper

Steven N. Silverman and Fajiv Grover

（Report / Marketing Science Institute, no. 95-103）

Marketing Science Institute, c1995

Note

Bibliography: p. 33-38

• NCID: BA28454777
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 38 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951