Forming perceptions of overall quality in consumer products : a process of quality element integration : working paper

著者

• Silverman, Steven N.
• Grover, Fajiv
• Marketing Science Institute

書誌事項

Forming perceptions of overall quality in consumer products : a process of quality element integration : working paper

Steven N. Silverman and Fajiv Grover

（Report / Marketing Science Institute, no. 95-103）

Marketing Science Institute, c1995

注記

Bibliography: p. 33-38

詳細情報

• NII書誌ID(NCID): BA28454777
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: 38 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951