Conceptual and theoretical developments in marketing

Author(s)

• Ferrell, O. C.
• Brown, Stephen Walter
• Lamb, Charles W.

Bibliographic Information

Conceptual and theoretical developments in marketing

[edited by] O.C. Ferrell, Stephen W. Brown, Charles W. Lamb, Jr

（Proceedings series / American Marketing Association）

American Marketing Association, c1979

Note

"Proceedings of a conference held in Phoenix, Ariz., Feb. 7-9, 1979"--CIP data

Includes bibliographical references and index

Details

• NCID: BA28492153
• ISBN:
  • 0877571228
• LCCN: 79012654
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xxi, 709 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
• Parent Bibliography ID:
  • BA01253220