Conceptual and theoretical developments in marketing

著者

• Ferrell, O. C.
• Brown, Stephen Walter
• Lamb, Charles W.

書誌事項

Conceptual and theoretical developments in marketing

[edited by] O.C. Ferrell, Stephen W. Brown, Charles W. Lamb, Jr

（Proceedings series / American Marketing Association）

American Marketing Association, c1979

注記

"Proceedings of a conference held in Phoenix, Ariz., Feb. 7-9, 1979"--CIP data

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA28492153
• ISBN:
  • 0877571228
• LCCN: 79012654
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago
• ページ数/冊数: xxi, 709 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415
  • DC : 658.8
• 件名:
  • LCSH : Marketing -- Congresses
• 親書誌ID:
  • BA01253220