Marketing

Author(s)

• Bovée, Courtland L.
• Thill, John V.

Bibliographic Information

Marketing

Courtland L. Bovée, John V. Thill

（McGraw-Hill series in marketing）

McGraw-Hill, c1992

Note

***Description based on retrospective data

Includes bibliographical references and indexes

Details

• NCID: BA28704841
• ISBN:
  • 0070067341
• LCCN: 91021267
• Country Code: us
• Title Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxxi, 761, [100] p.
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA0093810X