Games, strategies and managers
著者
書誌事項
Games, strategies and managers
（Oxford paperbacks）
Oxford University Press, 1996, c1992
- : pbk
- タイトル別名
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Games, strategies & managers : how managers can use game theory to make better business decisions
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注記
Includes bibliographical references (p. 224-237) and index
内容説明・目次
内容説明
John McMillan's Games, Strategies, and Managers presents an overview and analysis of game theory for management in a clear, accessible, and nonmathematical way. Using sven key questions as a starting point, the book provides every student of business and management with insights into the theoretical underpinnings and practical uses of game theory in every negotiation and strategic decision.
The coverage and style is designed specifically with students of business in mind. The crucial topics of contracting, negotiation, and bidding are explained. Each chapter also contains assessment exercises and case studies showing game theory in action, to help the student, independent learner or manager alike.
Games, Strategies, and Managers will be a major textbook for students of game theory at advanced undergraduate, postgraduate, and MBA level. It will also be an invaluable source for the practitioner or manager continually called upon to make strategic decisions based on how someone else will act, or react.
目次
- Part I: Strategies of Decision-making: The Art and Science of Strategy
- Playing Games as Games
- Understanding Conflict and Cooperation
- Weighing Risks
- Part II: Negotiating: Gaining Bargaining Power
- Using Information Strategically
- Negotiating International Trade Agreements
- Part III: Contracting: Creating Incentives
- Designing Contracts
- Setting Executives' Incentives
- Part IV: Bidding: Bidding in Competition
- Bidding in Olympic Competition
- Part V: The Strategic Manager: Organizing a Network of Subcontractors
- Putting it all Together
- Appendix: The Details of the Games
- More Games
- Reading Guide
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