Sales management : concepts, practices, and cases

Author(s)

• Johnson, Eugene M.
• Kurtz, David L.
• Scheuing, Eberhard E. (Eberhard Eugen)

Bibliographic Information

Sales management : concepts, practices, and cases

Eugene M. Johnson, David L. Kurtz, Eberhard E. Scheuing

（McGraw-Hill series in marketing）（McGraw-Hill international editions, . marketing and advertising series）

McGraw-Hill, c1994

2nd ed., international ed.

• alk. pa.

Note

Includes bibliographical references (p. 518-547) and index

Details

• NCID: BA28881202
• ISBN:
  • 0071134026
• LCCN: 93006423
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxi, 564 p.
• Size: 24 cm
• Classification:
  • LCC : HF5438.4
  • DC20 : 658.8/1
• Subject Headings:
  • LCSH : Sales management
• Parent Bibliography ID:
  • BA0093810X
  • BA03817735