Winning library referenda camapigns : a how-to-do-it manual

書誌事項

Winning library referenda camapigns : a how-to-do-it manual

Richard B. Hall

(How-to-do it manuals for school and public librarians, no. 50)

Neal-Schuman Publishers, 1995

  • : alk. paper

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

A guide which contains everything required to develop and implement successful referenda campaigns. This work offers an analysis of capital referenda results since 1987. Chapters include: statistical information on referenda; campaign organization; market research; and campaign strategy.

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