The McDonaldization of society : an investigation into the changing character of contemporary social life
Author(s)
Bibliographic Information
The McDonaldization of society : an investigation into the changing character of contemporary social life
Pine Forge Press, c1996
Rev. ed
- : hpb
- : pbk
Available at 38 libraries
  Aomori
  Iwate
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  Tokyo
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  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references (p. [239]-243) and index
Description and Table of Contents
Description
The First Edition of The McDonaldization of Society has been an international bestseller and acclaimed worldwide, largely because of its effectiveness in conveying the `sociological imagination'. The power of sociology is in its abstract concepts, but this also makes it extremely hard to teach. George Ritzer takes students to a world they know and it encourages them to see it in an alternative perspective. The Revised Edition is more streamlined and reflects the fact that `McDonaldization' has been an increasingly global phenomenon over the last three years.
Table of Contents
Preface to the Revised Edition
An Introduction to McDonaldization
McDonaldization and Its Precursors
From the Iron Cage to the Fast-Food Factory
Efficiency
Driving Through the Magic Kingdom Munching on Finger Food
Calculability
Big Macs and Little Chips
Predictability
It Never Rains on Those Little Houses on the Hillside
Control
Human and Nonhuman Robots
The Irrationality of Rationality
Traffic Jams on Those `Happy Trails'
The Iron Cage of McDonaldization?
Frontiers of McDonaldization
Birth, Death, and Beyond
A Practical Guide for Living in a McDonaldized Society
by "Nielsen BookData"