Managing sales leads : how to turn every prospect into a customer
Author(s)
Bibliographic Information
Managing sales leads : how to turn every prospect into a customer
NTC Business Books, c1995
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Note
"Published in conjunction with the American Marketing Association"--T.p. verso
Includes bibliographical references (p. 393-410) and index
Description and Table of Contents
Description
Highlighting sales-leads management as the critical link between marketing and sales, this book presents the authors'' systematic approach to setting up a custom sales-leads management programme.'
by "Nielsen BookData"