Managing sales leads : how to turn every prospect into a customer

Author(s)

• Donath, Bob
• American Marketing Association

Bibliographic Information

Managing sales leads : how to turn every prospect into a customer

Bob Donath ... [et al.]

NTC Business Books, c1995

Note

"Published in conjunction with the American Marketing Association"--T.p. verso

Includes bibliographical references (p. 393-410) and index

Description and Table of Contents

Description

Highlighting sales-leads management as the critical link between marketing and sales, this book presents the authors'' systematic approach to setting up a custom sales-leads management programme.'

by "Nielsen BookData"

Details

• NCID: BA29049628
• ISBN:
  • 0844235997
• LCCN: 94016180
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lincolnwood, Ill.
• Pages/Volumes: xviii, 417 p.
• Size: 24 cm
• Classification:
  • LCC : HF5438.4
  • DC20 : 658.8/1
• Subject Headings:
  • LCSH : Sales management
  • LCSH : Customer relations
  • LCSH : Communication in marketing