Managing sales leads : how to turn every prospect into a customer
著者
書誌事項
Managing sales leads : how to turn every prospect into a customer
NTC Business Books, c1995
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注記
"Published in conjunction with the American Marketing Association"--T.p. verso
Includes bibliographical references (p. 393-410) and index
内容説明・目次
内容説明
Highlighting sales-leads management as the critical link between marketing and sales, this book presents the authors'' systematic approach to setting up a custom sales-leads management programme.'
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