Advertising reach and frequency : maximizing advertising results through effective frequency
著者
書誌事項
Advertising reach and frequency : maximizing advertising results through effective frequency
NTC Business Books, 1995
2nd ed
大学図書館所蔵 件 / 全2件
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注記
"Published in conjunction with the Association of National Advertisers by NTC Business Books"--t.p.
"First edition by Michael J. Naples"--t.p.
Includes bibliographical references and index
