Building buyer relationships : sales and marketing in a business-to-business environment
著者
書誌事項
Building buyer relationships : sales and marketing in a business-to-business environment
Pitman, c1995
- タイトル別名
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Building buyer relationships : successful sales & marketing in a business to business environment
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注記
"successful sales & marketing in a business to business environment"--subtitle on cover
Includes index
内容説明・目次
内容説明
This text explains why business-to-business marketing is different to ordinary marketing. The book is part of a series designed for marketing managers, written in a practical style.
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