Buy this book : studies in advertising and consumption
Author(s)
Bibliographic Information
Buy this book : studies in advertising and consumption
Routledge, 1997
- : hbk
- : pbk
Available at / 46 libraries
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
301.2-137081000091714
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research.
Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.
Table of Contents
Roberta Astroff, Colin Campbell, Monica Bernold, Andrea Ellmeier, Joanne Entwistle, Pasi Falk, Steven Kline, Reina Lewis, Celia Lury, Frank Mort, Sean Nixon, Stephanie O'Donohoe, Katrina Rolley, Don Slater, Kim Christian Schroder, Mike Smee, Barbara Usherwood, Alan Warde, Andrew Wernick
by "Nielsen BookData"