Mass persuasion : the social psychology of a war bond drive

著者

• Merton, Robert King

書誌事項

Mass persuasion : the social psychology of a war bond drive

by Robert K. Merton. With the assistance of Marjorie Fiske and Alberta Curtis

Greenwood Press, [c1946]

注記

遡及による流用入力

An analysis of Kate Smith's war bond appeal broadcast over the Columbia Broadcasting System, Sept. 21, 1943

Includes bibliographical references

内容説明・目次

内容説明

The purpose of this book is to uncover the structure and dynamics of mass persuasion in our society. The case study for analysis was the Third War Loan appeal made by Kate Smith.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA29141799
• ISBN:
  • 0837152267
• LCCN: 77136076
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Westport, Conn.
• ページ数/冊数: xiii, 210 p
• 大きさ: 23 cm
• 分類:
  • LCC : HM291
  • DC : 301.15/4
• 件名:
  • LCSH : Persuasion (Psychology)
  • LCSH : Bonds -- United States
  • LCSH : Smith, Kate, 1907-1986