The quest for loyalty : creating value through partnership
著者
書誌事項
The quest for loyalty : creating value through partnership
（The Harvard business review book series）
Harvard Business School Press, c1996
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注記
Includes index
内容説明・目次
内容説明
This collection of articles and interviews from the "Harvard Business Review", should help business leaders understand, integrate and manage the various dimensions of loyalty in their compaines. The book also features contributions from authors such as Hamel, Prahalad, Porter, Handy and Drucker. It demonstrates a need for understanding loyalty from customers, investors, employees and strategists.
目次
- Setting the stage
- employer/employee loyalty
- investor loyalty
- customer loyalty
- tools for building customer loyalty.
「Nielsen BookData」 より
