The quest for loyalty : creating value through partnership

著者

書誌事項

The quest for loyalty : creating value through partnership

edited with an introduction by Frederick F. Reichheld ; foreword by Scott D. Cook

（The Harvard business review book series）

Harvard Business School Press, c1996

大学図書館所蔵 件 / 全16件

この図書・雑誌をさがす

注記

Includes index

内容説明・目次

内容説明

This collection of articles and interviews from the "Harvard Business Review", should help business leaders understand, integrate and manage the various dimensions of loyalty in their compaines. The book also features contributions from authors such as Hamel, Prahalad, Porter, Handy and Drucker. It demonstrates a need for understanding loyalty from customers, investors, employees and strategists.

目次

  • Setting the stage
  • employer/employee loyalty
  • investor loyalty
  • customer loyalty
  • tools for building customer loyalty.

「Nielsen BookData」 より

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