International marketing strategy : contemporary readings

Author(s)

• Doole, Isobel
• Lowe, Robin

Bibliographic Information

International marketing strategy : contemporary readings

Isobel Doole and Robin Lowe

International Thomson Business Press, 1997

• : pbk

Note

Includes index

Details

• NCID: BA29341696
• ISBN:
  • 1861522339
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xv, 400 p.
• Size: 24 cm
• Classification:
  • DC20 : 658.802
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Strategic planning