Power pricing : how managing price transforms the bottom line
著者
書誌事項
Power pricing : how managing price transforms the bottom line
Free Press, c1996
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Covering concepts such as market segmentation, promotional pricing and time-customized pricing, this is a guide to how effective pricing can dramatically increase profits. The book is illustrated with many detailed examples from some of the world's most profitable companies.
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