Strategic management
著者
書誌事項
Strategic management
Prentice Hall International, c1997
6th ed., Prentice Hall international editions
大学図書館所蔵 全4件
注記
Includes bibliographical references and index
内容説明・目次
内容説明
This introduction to strategic management takes a practitioner-oriented perspective and features experiential exercises and cases that focus on real companies. It integrates three contemporpary themes throughout each chapter: globalization, the natural environment and technology. The book focuses on skill-building in all the major areas of strategy formulation, implementation and evaluation.
目次
- Introduction: how to analyze a business policy case
- instructions for using the strategy formulator and case analysis software. Overview of strategic management: the nature of strategic management
- the cohesion case - Hershey Foods Corporation 1996
- srategies in action. Strategy formulation: the business mission
- the external assessment
- the internal assessment
- strategy analysis and choice. Strategy implementation: implementing strategies - management issues
- implementing strategies - marketing, finance/accounting, research and development (RandD) and computer information systems (CIS) issues. Strategy evaluation: strategy review, evaluation and control. Global issues in strategic management: international strategic management. Case for analysis: includes a great mix, organized by industry service, manufacturing, international, small business and not-for-profit.
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