Advances in economic psychology

著者

• Antonides, Gerrit
• Raaij, W. Fred van
• Maital, Shlomo

書誌事項

Advances in economic psychology

edited by Gerrit Antonides, W. Fred van Raaij and Shlomo Maital

Wiley, c1997

注記

Includes bibliographies and indexes

内容説明・目次

内容説明

Economic psychology uses psychological theories to explore, assess and explain economic theories and behaviour. For example, motivation theory can be used to gain insight into consumer behaviour. This text reflects the current state of affairs in the co-operation between economists and psychologists, covering consumer behaviour, financial behaviour, business decision-making, cross-cultural research, and experimental research. Chapters are written by economists and psychologists from the USA, Poland, the Netherlands, Hungary, Sweden, the UK, Israel, and Germany.

目次

• Cross-cultural research
• consumer behaviour
• financial behaviour
• business decision making
• experimental research.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA29924887
• ISBN:
  • 0471970875
• LCCN: 96030818
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chichester ; New York
• ページ数/冊数: xvi, 314 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HB74.P8
  • DC20 : 330/.01/9
• 件名:
  • LCSH : Economics -- Psychological aspects -- Cross-cultural studies
  • LCSH : Consumer behavior -- Cross-cultural studies
  • LCSH : Decision-making -- Cross-cultural studies