Advances in economic psychology
著者
書誌事項
Advances in economic psychology
Wiley, c1997
大学図書館所蔵 件 / 全22件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographies and indexes
内容説明・目次
内容説明
Economic psychology uses psychological theories to explore, assess and explain economic theories and behaviour. For example, motivation theory can be used to gain insight into consumer behaviour. This text reflects the current state of affairs in the co-operation between economists and psychologists, covering consumer behaviour, financial behaviour, business decision-making, cross-cultural research, and experimental research. Chapters are written by economists and psychologists from the USA, Poland, the Netherlands, Hungary, Sweden, the UK, Israel, and Germany.
目次
- Cross-cultural research
- consumer behaviour
- financial behaviour
- business decision making
- experimental research.
「Nielsen BookData」 より