Marketing channels : a relationship management approach

Author(s)

• Pelton, Lou E.
• Strutton, David
• Lumpkin, James R.

Bibliographic Information

Marketing channels : a relationship management approach

Lou E. Pelton, David Strutton, James R. Lumpkin

Irwin, 1997

Note

Includes bibliographical references and index

Details

• NCID: BA30083736
• ISBN:
  • 025617802X
• LCCN: 96036235
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill
• Pages/Volumes: xxii, 728 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.129
  • DC20 : 658.8/4
• Subject Headings:
  • LCSH : Marketing channels
  • LCSH : Relationship marketing