Advertising communications & promotion management

Author(s)

• Rossiter, John R.
• Percy, Larry

Bibliographic Information

Advertising communications & promotion management

John R. Rossiter, Larry Percy

（McGraw-Hill series in marketing）

McGraw-Hill, c1997

2nd ed

Note

Includes bibliographical references and index

Details

• NCID: BA3037555X
• ISBN:
  • 007053943X
• LCCN: 96025413
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvi, 640 p.
• Size: 26 cm
• Classification:
  • NDC9 : 674
  • LCC : HF5821
  • DC20 : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Communication in marketing
  • LCSH : Sales promotion
• Parent Bibliography ID:
  • BA0093810X