Understanding the consumer : a psychological approach

著者

• Statt, David A.

書誌事項

Understanding the consumer : a psychological approach

David A. Statt

Macmillan Business, 1997

• : hc
• : pbk

注記

Includes bibliographical references (p. 302-322) and indexes

内容説明・目次

巻冊次

: hc ISBN 9780333660621

内容説明

This is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas - such as personality patterns and lifestyle effects on shopping behaviour. The book is student-friendly and avoids jargon. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.

目次

List of Figures - List of Tables - Preface - Acknowledgements - PART 1: THE CONSUMER IN CONTEXT - People as Consumers - Market Segmentation - New Products and Innovations - PART 2: THE INDIVIDUAL PERSPECTIVE - Perception - Personality - Learning - Motivation - PART 3: THE SOCIAL PERSPECTIVE - Family Influences - Social and Developmental Influences - The Influence of Small Groups - The Influence of Social Class - Cultural Influences - Attitudes - PART 4: CONSUMER DECISION MAKING - Communication and Persuasion - Approaching a Decision - The Decision and Its Consequences - The Organization as Purchaser - PART 5: CONSUMERISM - Consumer Awareness - The Future Consumer

巻冊次

: pbk ISBN 9780333660638

内容説明

Understanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The book is very student-friendly. It avoids jargon and attempts through examples and illustrations to put across just how interesting a subject this can be. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area. At the end of each chapter there is an annotated further reading list and a selection of questions for discussion.

目次

• List of Figures.- List of Tables.- Preface.- Acknowledgements.- PART 1: THE CONSUMER IN CONTEXT People as Consumers
• Market Segmentation
• New Products and Innovations.- PART 2: THE INDIVIDUAL PERSPECTIVE Perception
• Personality
• Learning
• Motivation.- PART 3: THE SOCIAL PERSPECTIVE Family Influences
• Social and Developmental Influences
• The Influence of Small Groups
• The Influence of Social Class
• Cultural Influences
• Attitudes.-PART 4: CONSUMER DECISION MAKING Communication and Persuasion
• Approaching a Decision
• The Decision and Its Consequences
• The Organization as Purchaser.- PART 5: CONSUMERISM Consumer Awareness
• The Future Consumer.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA30675917
• ISBN:
  • 0333660625
  • 0333660633
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Basingstoke, Hampshire
• ページ数/冊数: xvi, 332 p.
• 大きさ: 25 cm
• 件名:
  • LCSH : Shopping -- Psychological aspects