Stopping AIDS : AIDS/HIV education and the mass medea in Europe
著者
書誌事項
Stopping AIDS : AIDS/HIV education and the mass medea in Europe
Addison Wesley Longman, 1996
- : pbk
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注記
Includes indexes
内容説明・目次
内容説明
This unique and highly topical book provides the first comparative survey of the use of mass media campaigns in the areas of HIV/AIDS prevention and health promotion in Europe. Extensively illustrated throughout with material from the campaigns examined, Stopping AIDS looks at the very different approaches adopted across Europe. Each chapter: Highlights the background to the campaigns analysed. * Looks at the social and political context in which they were developed and used. * Assesses the intended and unintentional effects of campaigns. * Discusses the positive and negative impacts of the campaigns.
目次
- Preface. 1. Introduction. 2. Setting the agenda. 3. Targetting interventions. 4. Getting the message. 5. Influencing the social climate: solidarity campaigns. 6. Motivating behaviour change. 7. Eroding barriers to preventive action. 8. Specific issues in AIDS public education
- Dealing with sensitivities
- Sustaining public awareness - 'AIDS' is still with us'
- Integration into sexual health
- Condom normalisation. 9. Evaluating AIDS public education campaigns. Country reports
- Austria. Belgium. Denmark. Finland. France. Germany. Greece. Iceland. Ireland. Italy. Luxembourg. The Netherlands. Norway. Portugal. Spain. Sweden. Switzerland. United Kingdom. Index.
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