Stopping AIDS : AIDS/HIV education and the mass medea in Europe
Author(s)
Bibliographic Information
Stopping AIDS : AIDS/HIV education and the mass medea in Europe
Addison Wesley Longman, 1996
- : pbk
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Includes indexes
Description and Table of Contents
Description
This unique and highly topical book provides the first comparative survey of the use of mass media campaigns in the areas of HIV/AIDS prevention and health promotion in Europe. Extensively illustrated throughout with material from the campaigns examined, Stopping AIDS looks at the very different approaches adopted across Europe. Each chapter: Highlights the background to the campaigns analysed. * Looks at the social and political context in which they were developed and used. * Assesses the intended and unintentional effects of campaigns. * Discusses the positive and negative impacts of the campaigns.
Table of Contents
- Preface. 1. Introduction. 2. Setting the agenda. 3. Targetting interventions. 4. Getting the message. 5. Influencing the social climate: solidarity campaigns. 6. Motivating behaviour change. 7. Eroding barriers to preventive action. 8. Specific issues in AIDS public education
- Dealing with sensitivities
- Sustaining public awareness - 'AIDS' is still with us'
- Integration into sexual health
- Condom normalisation. 9. Evaluating AIDS public education campaigns. Country reports
- Austria. Belgium. Denmark. Finland. France. Germany. Greece. Iceland. Ireland. Italy. Luxembourg. The Netherlands. Norway. Portugal. Spain. Sweden. Switzerland. United Kingdom. Index.
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