Marketing
Author(s)
Bibliographic Information
Marketing
(McGraw-Hill series in marketing)
McGraw-Hill, c1997
11th ed
- : paper
- International ed
- Other Title
-
Fundamentals of marketing
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Note
Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994
Includes bibliographical references and indexes


