Marketing

Author(s)

• Etzel, Michael J.
• Walker, Bruce J.
• Stanton, William J.

Bibliographic Information

Marketing

Michael J. Etzel, Bruce J. Walker, William J. Stanton

（McGraw-Hill series in marketing）

McGraw-Hill, c1997

11th ed

• : paper
• International ed

Other Title

Fundamentals of marketing

Note

Rev. ed. of: Fundamentals of marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker. 10th ed. c1994

Includes bibliographical references and indexes

• NCID: BA3089040X
• ISBN:
  • 0070189544
  • 0071147357
• LCCN: 96019807
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: 1 v. (various pagings)
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA0093810X