Measuring advertising effectiveness

Author(s)

• Wells, William D.
• Conference on Advertising and Consumer Psychology

Bibliographic Information

Measuring advertising effectiveness

edited by William D. Wells

（Advertising and consumer psychology）

L. Erlbaum Associates, 1997

• : cl
• : pbk

Note

"Includes edited versions of papers presented at the 1994 Advertising and Consumer Psychology Conference"--Pref

Includes bibliographical references and indexes

Details

• NCID: BA31788715
• ISBN:
  • 0805819010
  • 0805828125
• LCCN: 96008021
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mahwah, N.J.
• Pages/Volumes: x, 408 p.
• Size: 24 cm
• Classification:
  • LCC : HF5815.U5
  • DC20 : 659.1
• Subject Headings:
  • LCSH : Advertising -- Research -- United States -- Congresses
• Parent Bibliography ID:
  • BA2075631X