Measuring advertising effectiveness

著者

• Wells, William D.
• Conference on Advertising and Consumer Psychology

書誌事項

Measuring advertising effectiveness

edited by William D. Wells

（Advertising and consumer psychology）

L. Erlbaum Associates, 1997

• : cl
• : pbk

注記

"Includes edited versions of papers presented at the 1994 Advertising and Consumer Psychology Conference"--Pref

Includes bibliographical references and indexes

詳細情報

• NII書誌ID(NCID): BA31788715
• ISBN:
  • 0805819010
  • 0805828125
• LCCN: 96008021
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Mahwah, N.J.
• ページ数/冊数: x, 408 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5815.U5
  • DC20 : 659.1
• 件名:
  • LCSH : Advertising -- Research -- United States -- Congresses
• 親書誌ID:
  • BA2075631X