New directions in marketing : business-to-business strategies for the 1990s

著者

• Wilson, Aubrey
• Kotler, Philip
• Levitt, Theodore

書誌事項

New directions in marketing : business-to-business strategies for the 1990s

Aubrey Wilson ; foreword by Philip Kotler ; afterword by Theodore Levitt

NTC Business Books, 1992

注記

Includes bibliographies

First published in the United Kingdom in 1991

詳細情報

• NII書誌ID(NCID): BA32168396
• ISBN:
  • 0844233641
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lincolnwood, Ill.
• ページ数/冊数: 231 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415
  • DC : 658.8
• 件名:
  • LCSH : Marketing