Relationship marketing : theory, methods, and applications : 1994 Research Conference proceedings

著者

• Research Conference on Relationship Marketing
• Sheth, Jagdish N.
• Parvatiyar, Atul
• Roberto C. Goizueta Business School. Center for Relationship Marketing

書誌事項

Relationship marketing : theory, methods, and applications : 1994 Research Conference proceedings

editors and co-chairs, Jagdish N. Sheth, Atul Parvatiyar

Center for Relationship Marketing, Roberto C. Goizueta Business School, Emory University, c1994

注記

"Papers and abstracts ... presented at the Second Research Conference on Relationship Marketing held in Atlanta on June 11-13, 1994 at the Evergreen Conference Center, Stone Mountain Park"--Pref

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA32856956
• LCCN: 94069314
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Atlanta
• ページ数/冊数: 1 v. (various pagings)
• 大きさ: 28 cm
• 分類:
  • LCC : HF5411
• 件名:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing channels -- Congresses