Marketing management : strategies and programs

Author(s)

• Guiltinan, Joseph P.
• Paul, Gordon W.
• Madden, Thomas J.

Bibliographic Information

Marketing management : strategies and programs

Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden

（McGraw-Hill series in marketing）

McGraw-Hill Companies, c1997

6th ed

Note

Includes bibliographical references (p. 443-446) and index

Details

• NCID: BA33791947
• ISBN:
  • 007049097X
• LCCN: 96027233
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvi, 463 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA0093810X