Cases in marketing management
著者
書誌事項
Cases in marketing management
（The Irwin series in marketing）
Irwin, c1997
7th ed
大学図書館所蔵 件 / 全6件
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注記
Includes bibliographical references
内容説明・目次
内容説明
The traditional strengths of this project rest on three main tenets:1. The strong reputations of the authors--they are those rare breed of academic who maintain high profiles from a research standpoint yet have a fierce dedication and talent for what goes on in the classroom.2. The quality and diversity of the cases offered--not everyone can write a good case.3. The first 44 pages of the text that center on orienting the student to the methods and benefits of case oriented education. Specifics include an orientation chapter, a chapter on analyzing cases, a chapter on marketing financial, and a full case example complete with a sample student analysis of that case. The rest of the book is cases only.
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