Werbewirkungsanalyse

Author(s)

• Behrens, Gerold

Bibliographic Information

Werbewirkungsanalyse

Gerold Behrens

（Markt und Marketing）

Westdeutscher Verlag, c1976

Note

Bibliography: p. 125-139

Includes index

Details

• NCID: BA33940468
• ISBN:
  • 3531113461
• LCCN: 78385940
• Country Code: gw
• Title Language Code: ger
• Text Language Code: ger
• Place of Publication: Opladen
• Pages/Volumes: 142 p.
• Size: 24 cm
• Classification:
  • LCC : BF371
• Subject Headings:
  • LCSH : Memory
  • LCSH : Human information processing
• Parent Bibliography ID:
  • BA25399752