The marketing plan
著者
書誌事項
The marketing plan
Wiley, c1998
2nd ed
- pbk. : alk. paper
大学図書館所蔵 件 / 全9件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes index
内容説明・目次
内容説明
Providing forms and sample plans, this text guides students through each stage of developing a professional marketing plan. The book can be used as a supplement to course material on marketing management, strategic marketing or small-business development.
目次
- The Marketing Plan Mystique
- Step 1: Planning the Development of the Marketing Plan
- Step 2: Environmental Scanning
- Step 3: Establishing Goals and Objectives
- Step 4: Developing Marketing Strategy
- Step 5: Developing Marketing Tactics
- Step 6: Forecasting for Your Marketing Plan
- Step 7: Calculating Important Financial Ratios for Your Marketing Plan
- Step 8: Presenting the Marketing Plan
- Step 9: Implementation.
「Nielsen BookData」 より