Retail management : a strategic approach
著者
書誌事項
Retail management : a strategic approach
Prentice Hall, 1998
7th ed
大学図書館所蔵 全20件
注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Retaining its coverage, features, and strategic organization with material covering international and ethical issues and retailing in practice; this market leader provides its balance between theory and practice, useful career information, and a comprehensive package of ancillaries.
目次
I. AN OVERVIEW OF STRATEGIC RETAIL MANAGEMENT.An Introduction to Retailing.Strategic Planning in Retailing: Owning or Managing a Business.The Contemporary Challenges Facing Retailers.II. SITUATION ANALYSIS.Retail Institutions by Ownership.Retail Institutions by Store-Based Strategy Mix.Nonstore-Based and Nontraditional Retailing.III. TARGETING CUSTOMERS AND GATHERING INFORMATION.Identifying and Understanding Consumers.Information Gathering and Processing in Retailing.IV. CHOOSING A STORE LOCATION.Trading-Area Analysis.Site Selection.V. MANAGING A RETAIL BUSINESS.Retail Organization and Human Resource Management.Operations Management: Financial Dimensions.Operations Management: Operational Dimensions.VI. MERCHANDISE MANAGEMENT AND PRICING.Buying and Handling Merchandise.Financial Merchandise Management.Pricing in Retailing.VII. COMMUNICATING WITH THE CUSTOMER.Establishing and Maintaining a Retail Image.Promotional Strategy.VIII. PLANNING FOR THE FUTURE.Planning by a Service Retailer.Integrating and Controlling the Retail Strategy.Appendix A.Careers in Retailing.Appendix B.About the CD-ROM that Accompanies Retail Management.Glossary.Name Index.Subject Index.
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