Developing customers, products, and markets for services : the Hyatt Harborside Hotel, Boston, Massachusetts, December 7-8, 1995 : conference summary
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Developing customers, products, and markets for services : the Hyatt Harborside Hotel, Boston, Massachusetts, December 7-8, 1995 : conference summary
（Report / Marketing Science Institute, no. 96-100）
Marketing Science Institute, 1996
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