Pioneer brand advantage in Japan and the United States : working paper

Author(s)

• Alpert, Frank
• Marketing Science Institute

Bibliographic Information

Pioneer brand advantage in Japan and the United States : working paper

Frank Alpert ... [et al.]

（Report / Marketing Science Institute, no. 96-101）

Marketing Science Institute, 1996

Note

References: p. 31-34

• NCID: BA34136222
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 34 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951