Using mini-concepts to identify opportunities for really new product functions : working paper

著者

• Durgee, Jeffrey F.
• O'Connor, Gina Colarelli
• Veryzer. Robert W.
• Marketing Science Institute

書誌事項

Using mini-concepts to identify opportunities for really new product functions : working paper

Jeffrey F. Durgee, Gina Colarelli O'Connor, Robert W. Veryzer

（Report / Marketing Science Institute, no. 96-105）

Marketing Science Institute, 1996

注記

References: p. 23-24

• NII書誌ID(NCID): BA34140718
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: 24 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951