Using mini-concepts to identify opportunities for really new product functions : working paper

Author(s)

• Durgee, Jeffrey F.
• O'Connor, Gina Colarelli
• Veryzer. Robert W.
• Marketing Science Institute

Bibliographic Information

Using mini-concepts to identify opportunities for really new product functions : working paper

Jeffrey F. Durgee, Gina Colarelli O'Connor, Robert W. Veryzer

（Report / Marketing Science Institute, no. 96-105）

Marketing Science Institute, 1996

Note

References: p. 23-24

Details

• NCID: BA34140718
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 24 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951